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Case Study: Analysis of emerging Spot Sprayer technologies, market analysis and strategies for growth
Bringing Clarity to the Spot Spraying Market Technology in agriculture has always evolved to solve real-world problems. From ploughs to precision guidance, every innovation has aimed to make farming more efficient. The latest frontier? Spot spraying. The idea is simple—apply chemicals only where needed, reducing waste and improving sustainability. But while the potential is clear, adoption has been slow, and the industry remains fragmented. AgTech-Pro, a leading U.S.-based ag

Raymond King
Mar 17, 20252 min read


From Hardware to Hard Cash: Financing the Future of AgTech
Are new Agtech products being held back from the market by a lack of financing opportunities? Are start-ups and innovators aligning themselves with financiers and credit providers at the right time? What part can credit and financing companies play in promoting AgTech? So, you are a new hotshot Agtech hardware start-up, you have worked long and hard to get your new technology working, you have worked closely with farmers, growers and other customers to ensure you have good pr

Raymond King
Mar 10, 20255 min read


Together in Elec-Trak dreams: What the Rise and Fall of an Electric Pioneer Teaches Modern AgTech Innovators
Elec-Trak was a General Electric (GE) company that was the result of some experiments GE had been carrying out into electric cars in the late 1960s. GE noticed that some of the drawbacks of electric cars, weight, range and speed could be beneficial in a tractor design. After some initial R&D work the first few Elec-Trak prototypes were shown to dealers in 1969. The GE team started with a very modest 40000 square foot production facility and by 1973 this had grown 20X in size.

Raymond King
Oct 6, 20244 min read


The farm data value paradox
Data collection is nothing new to farmers; humans have been manually recording data about their crops, yields, prices and the weather since the very early days of agriculture. What is more recent is the ability for farmers to collect and store digital data. Digitisation of data has meant that storage has become much easier, shrinking information that would have taken up many hundreds if not thousands of physical files or notebooks, onto a coin sized device. Nothing surprising

Raymond King
Jun 19, 20245 min read


The future of non-chemical weeding technology...
Non-chemical weeding is one of the hot topics of ag-tech with many start-ups clambering for investment in their concepts and ideas. Some of this drive has come from market push back on the use of agrochemicals, with their use coming under increasing fire from lawsuits in the US, environmental groups and changing consumer trends. Some of the concepts of non chemical weed removal are nearly as old as agriculture itself, humans have been pulling up weeds and controlling them wit

Raymond King
Mar 22, 20246 min read
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